Struggling to fully understand your brokers? Our latest article, filled with strategies and insights from Benefeature and AskGMS, explores Cliff Murch's playbook on how to truly 'Know Your Broker.'Whether you're aiming to grow your market share or improve broker relationships, this guide is essential.In this article, Cliff shares 5 key approaches with step-by-step instructions on how to:1️⃣ Quickly identify brokers in your territory2️⃣ Target new coverage lines and sales opportunities👉 Read the full article here and start mastering your broker relationships today

Federal contractors that receive regular contracts and awards from the US government could be considered their own marketing segment when it comes to offering employee benefits to their employees. These awards can be a source of consistent annual revenue for the employer, market competition for these awards is fierce, and it is important to offer a benefits package that is in line with or better than their competitors to retain key employees.

Struggling to maximize your territories? Our latest article, packed with facts, data, and logic from Benefeature and AskGMS, your trusted group insurance intelligence sources, breaks down Cliff Murch's Insights Playbook on how to strategically manage and optimize your sales territories. Whether you're a seasoned pro or new to the field, these tips are a game-changer.In this article, Cliff reveals:1️⃣ Proven methods to optimize territory management2️⃣ Strategies to target competitors based on growth and retention

Grow sales revenue by leveraging your inforce block of business! Execute on market-proven strategies using Benefeature and AskGMS as outlined in Playbook #3.

📢 Cliff Murch’s Latest Insights Playbook Article is Here! 📢 Learn from an industry expert how to grow profitable new sales through effective prospecting from the carrier and broker perspective. In this article, Cliff explains 5 proven strategies to simplify your prospecting using Benefeature, with a detailed guide on: 1️⃣ Selling supplemental products based on retirement loan activity 2️⃣ Group insurance / retirement cross-sell and common customers 

Unlock $15M in New Annual Sales Premium! Curious how expanding Broker relationships can skyrocket your revenue? Discover how Carrier sales reps can achieve $15M in new annualized sales premium in just one year with strategic Broker outreach. This article, written by industry insider Cliff Murch, is the first of many in our Insights Playbook series - Cliff's Tips. Ready to learn more? Read the full article on our site and get step-by-step instructions on using AskGMS and Benefeature to identify and engage new Brokers.